New Balance Runnovation
Running is always changing and New Balance is always changing with it. This is something we call Runnovation. It's the non-stop innovation that New Balance brings to the world always with the athlete first. Wether that is Anton Krupicka racing in the Leadville 100, working out with the November Project, designing the first custom 3D printed racing spikes for Jack Bolas, or putting a new take on a run with some friends.
We wrapped all this work in a content hub. Taking New Balance from a traditional marketing company to a advanced maker of content. Check it out here Check it out here. If you go to the link and you don't see this work, well thats because we have designed the site to chance as we are constantly adding new content to it.
Below is some of the launch work for Runnovation.
Along side the video shoots that we did we also shot sill imagery for in-store, digital display ads, and traditional print.
We think that this is a pretty transformative campaign for New Balance and so does the New York Times. You can check my moms fridge for the hard copy of the article.
Art Director Sara Goldsmith
Writer Kevin Goff
Creative Director Luke Perkins
Creative Director Mike Howard